"I had the pleasure of working with Winston while he was at Blue Cross and Blue Shield of Florida (now Florida Blue). While working with him, I found that Winston had a unique combination of technical ability and business acumen along with a keen awareness of political, policy and other environmental factors relevant to the industry. Winston has the ability to apply his financial and other technical skills while taking other factors into account. This not only enriches the output of his work, but it also improves the work product of others around him."
Blue Cross Blue Shield of Florida
Director Florida Blue Center of Health Policy
"Pedram is an amazing guy who is always bursting with energy and using it to help other people. I am in awe of how he manages to be a new father, a successful entrepreneur, and an amazing filmmaker."
Founder, Bulletproof Executive
"I worked with Winston at Blue Shield of California. He led Corporate Strategy and exhibited deep healthcare experience. He embraces wellness and in fact, has run several marathons. It was a pleasure working with him and is the consummate professional."
- Wanda Cole-Frieman
Dignity Health, Vice President
"You don't forget a man like Pedram Shojai. His enthusiasm for life is contagious, and his career reads more like the lives of 10 men than one."
Best Selling Author and Radio Host
"I worked with Winston at both Northern Trust and Blue Cross Blue Shield of Florida and he is the consummate business professional! His collaborative and engaging leadership style allows him to get at the heart of the matter at hand while also enabling him to galvanize his team in order to accomplish the needs of the business. He is strategic as well as detailed oriented and he was instrumental in developing the strategy and leading Comp Options operations, marketing, and sales efforts. It was truly a pleasure working with him as he is an effective and accomplished leader!"
Strategic and Tactical Marketing Leader
"On a scale of to 1 to 100 in terms of getting stuff done (GSD) and done quickly and well, Pedram scores a 1000. In a world of talk and intention, Pedram is a master of execution."
"Winston is a true expert in both business and healthcare. He loves helping others to gain new insights into what is happening today, while inspiring his students to think about how they can make the world a better place tomorrow. His intelligence, warmth and sense of humor make him an outstanding teacher and mentor."
Serial Entrepreneur and Technology Advisor
"Is there anything this guy can’t do? Pedram Shojai creates powerful documentaries, books, and other groundbreaking information that empowers others to reach new levels in their health and personal lives. He’s a brilliant entrepreneur, philanthropist, recent dad, and all-around rock star."
Best Selling Author, The Virgin Diet
"I worked with Winston at PepsiCo prior to him becoming the Chief Financial Officer for LaFace Records. He was a great Corporate Strategist and fun to work with. His insights should prove valuable because he has deep domain entertainment, wellness and healthcare experience."
- Sheila Lamb Cohen
Dinova Dining Connection
Director of Restaurant Partnerships